Sensory Show Tickets
Sell Broadway-scale sensory musical tickets, introducing families to NOAH’s therapeutic puppet characters.
NOAH supports children, adults and veterans in 7 key neurobehavioral communities from autismtodepression.
We help patients through art therapy inspired by Shakespeare, Beethoven, and Picasso, with a subscription for large-scale Sensory Broadway performances and highly engaging take-home monthly lessons.
(PBS’s From the Top w/ Itzhak Perlman)
Key stats
- 176MPatients across seven neurobehavioral communities.
- 100Cities, including 40 top markets, expanding 33 years of touring into theatrical sensory shows.
- 6Revenue streams: B2B, B2C, subscriptions, digital content, sensory equipment sales, and licensing 120 IP characters, reducing channel dependency.
Overview
The problem
Fragmented Support
Neurobehavioral services across seven communities plus depression remain scattered across clinics, schools, universities, homes, veterans’ programs, and senior-care facilities, limiting consistent, month-to-month access.
Low Distribution & Limited Access
Supplemental neurobehavioral therapy remains fragmented across providers and settings, limiting distribution and consistent access for families and institutions.
High Attrition, Low Engagement
Traditional therapeutic materials often struggle to sustain engagement. NOAH’s evolving, story-driven puppet therapy encourages recurring participation and subscriptions across B2C and B2B settings, including homes, hospitals, schools, and clinics.
Business Model
Six revenue streams
- 01
- 02
MTK Monthly Subscriptions — B2C
Convert families attending sensory shows into monthly MTK subscribers through Playbills, QR codes, theater signage, ticket-buyer emails, websites, and merchandise.
- 03
MTK Monthly Subscriptions — B2B
Market monthly MTK subscriptions directly to hospitals, schools, clinics, and other institutions serving neurobehavioral communities.
- 04
Digital Subscriptions Through Advertising
Acquire families beyond theater audiences through social media advertising and digital campaigns that convert online audiences into MTK subscribers.
-
05
Sensory Equipment Sales
Sell sensory tools and related equipment directly to schools, hospitals, clinics, and other institutions.
6AIP Licensing
Market NOAH’s 120 supplemental neurobehavioral puppet characters and related intellectual property to retail, manufacturing, and distribution partners across toys, food products, publishing, apparel, and digital content.
6BAI Platform & Licensing Roadmap (2030–2036)
Build a scalable subscriber ecosystem for AI-powered, science-based neurobehavioral therapy and future platform licensing.
MTK: Monthly Supplemental Therapeutic Kit Subscription
The opportunity
Market
An estimated 176M Americans across seven underserved neurobehavioral populations. Bottom-up SAM and SOM are in our proposal.
Business Model
NOAH combines live sensory theater that facilitates recurring B2C monthly subscriptions and B2B annual institutional licenses, alongside digital subscriptions, sensory equipment sales, and IP licensing.
Unit Economics
NOAH acquires subscribers through ticketed sensory shows rather than paid media. Fixed monthly content costs are amortized across a growing B2C and B2B subscriber base over ten years.
Retention
Emotionally engaging puppet characters and fresh monthly stories, lessons, and arts-based activities encourage sustained participation and low attrition. B2C families receive monthly MTKs; B2B institutions renew annual licenses.
Scale Plan
Expand from 20 metropolitan areas in Year 1 to 100 major Broadway markets by Year 5, sustaining coverage through Year 10. Approximately 800 performances introduce new audiences to NOAH annually, compounding subscriber acquisition and retention.
Product
Each sensory theater show introduces NOAH’s supplemental neurobehavioral therapy through emotionally engaging puppets. Monthly MTKs deliver one new puppet and fresh therapeutic content across seven arts modalities, serving families and practitioners across seven neurobehavioral communities plus depression.
Sales Engine
Live shows demonstrate, engage and emotionally connect the audience to therapeutic puppets that families can take home through MTK subscriptions. Playbill QR codes, theater signage, ticket-buyer emails, theater subscriber databases, websites, and digital follow-ups convert audience engagement into recurring subscriptions.
Gross Margin
Content is created once and distributed repeatedly to growing B2C and B2B cohorts. As the subscriber base expands, fixed monthly production costs are spread across more customers, supporting improving gross margins over time.
IP & Licensing Moat
NOAH develops 12 new therapeutic puppet characters annually, building a library of 120 owned IPs over ten years. Licensing opportunities span toys, food, apparel, publishing, manufacturing, and distribution, supported by a growing subscriber community and future AI-enabled scientifically proven medical therapy opportunities.
De-Risked Growth
NOAH builds on Talmi Entertainment’s 33-year touring history, established relationships with leading Broadway theaters, and an existing production business generating approximately $12M in annual gross revenue at 12% profit. Existing venues and audiences provide a foundation for introducing NOAH across major U.S. markets.
Track Record
Proven Market Traction & Nationwide Distribution
33 Years • 100 Cities Annually • Leading Broadway Theaters Nationwide
The Founder
NOAH’s founder has created and produced large-scale theatrical demonstration tours for 33 years, reaching the top 40 Broadway markets and over 100 U.S. cities annually. The existing production business generates approximately $12M in annual gross revenue at 12% profit.
NOAH’s prestigious Broadway theater partners repeatedly host its productions, supported by established subscriber audiences and demonstrated demand for returning performances. Building on this proven foundation, NOAH introduces a new theatrical title featuring interactive supplemental therapeutic puppets, creating ongoing engagement and recurring MTK supplemental neurobehavioral therapy subscriptions.
Contact us for supporting documentation and further details.
- Credits
- Work with Fortune 500 companies, including General Motors, IBM, Coca-Cola, and Campbell Soup
- University partnerships
- University of Missouri | West Virginia University | University of Oklahoma | University of Alabama | Stephen F. Austin State University TX
- Advisors
- Developing a clinical advisory network of recognized experts from leading universities, hospitals, and clinics.
- Awards
- Leonard BernsteinRichard RodgersNEAMetropolitan Opera GuildJuilliard Fellowship
- 33Years
- 100Cities
- $12MAnnual gross, existing production business
- 12%Profit on that gross
Investment Terms & Transaction Structure
Qualified investors are invited to discuss NOAH’s proposed financing structure, including security type and instrument, pre- and post-money valuation, target raise, capitalization and dilution, use of proceeds, governance and board representation, investor rights, closing conditions, and anticipated transaction timeline.
Detailed investment parameters, financial projections, capitalization materials, and proposed deal terms will be shared confidentially with qualified parties as discussions progress, subject to NDA where appropriate. Definitive terms remain subject to negotiation, due diligence, and mutually agreed transaction documentation.
Investor & Strategic Documentation
Learn how NOAH’s investment opportunity for VCs will be carried out successfully.
It contains six sections and 21 documents. Click any box to open a document.
A
Platform Overview & Investment Thesis
Understand NOAH’s concept, business model, distribution strategy, and overall investment opportunity.
- 01
NOAH Platform Overview — The 7 × 7 × 7 Model
An introduction to NOAH’s platform, connecting seven target medical conditions, seven marketing audiences, and seven creative arts modalities. This overview explains how live performances could build an audience and introduce families to the MTK subscription experience, including potential subscriber conversion scenarios and the producer’s track record.
- 02
The Stage-to-Subscriber Strategy — The Toyota Prius Playbook
A three-page overview of NOAH’s go-to-market strategy. Building on a 33-year touring business that reaches approximately 250,000 people annually across more than 100 cities (management-reported), NOAH plans to use live theater to introduce families to monthly puppet kits and digital content. The strategy also outlines recurring institutional subscriptions for clinics, schools, Veterans, seniors and hospitals, supported by a proposed library of 120 characters.
- 03
NOAH Venture Investment Thesis
An overview of NOAH’s investment opportunity and growth strategy, combining established touring infrastructure with recurring subscriptions, proprietary IP (™) puppet characters, digital content, licensing, and sensory equipment.
B
Product, Subscription & Intellectual Property
Explore the MTK subscription experience, character library, and opportunities to develop NOAH’s original content and intellectual property.
- 04
NOAH MTK Subscription Overview
Discover how the Medical Therapeutic Kit (MTK) subscription works, from receiving a new puppet character each month to exploring creative activities across seven arts modalities. This overview introduces the seven neurobehavioral target communities, 7 neurobehavioral communities x 7 Therapeutic Arts = 49 monthly activity pathways, and the proposed development of 120 characters over ten years. The MTK is designed as supplemental support and does not replace licensed medical care.
- 05
NOAH — 120 Classical Animal Character Foundations
Explore NOAH’s proposed library of 120 animal puppet IP (™) characters inspired by classical literature, Shakespeare, Greek drama, opera, poetry, and timeless stories. This document introduces the literary inspiration and emotional themes behind the characters, along with opportunities to develop original stories, age-appropriate activities, personalized experiences, and future AI-assisted content.
C
Market Opportunity, Revenue and Funding & Strategic Expansion
Explore NOAH’s target markets, audience potential, expansion opportunities, and potential funding channels.
- 06
NOAH Sales Correlation Summary
Could families be interested in attending a live production like NOAH? This summary examines historical Nutcracker! Magical Christmas Ballet ticket sales and compares them with New York’s sensory-friendly Lion King performances. It highlights how Nutcracker sales exceeded the New York benchmark in 26 of its top 40 markets and considers what this comparison could mean for NOAH.
- 07
NOAH — Top 100 North American Broadway Touring Markets
Explore NOAH’s proposed expansion across 100 (Including top cities of Nutcracker + top broadway) established Broadway touring markets in the United States and Canada. This document identifies key cities, performing arts venues, local presenters, and touring networks, providing a reference for evaluating potential venue relationships and nationwide distribution opportunities.
- 08
NOAH — Top 20 Sensory & Relaxed Performance Venues in the U.S. and Europe
A list of 20 performing arts centers in the United States and Europe that offer sensory-friendly, relaxed, or autism-friendly performances. This document highlights established venues already serving audiences aligned with NOAH’s mission and provides potential references for touring opportunities and future partnerships.
- 09
NOAH — Golden 7 + depression U.S. Population Estimates
An overview of estimated U.S. populations across NOAH’s seven target healthcare communities: autism, ADHD, PTSD, dyslexia, early childhood developmental needs, addiction recovery, and Alzheimer’s and dementia + depression. This reference presents approximate population figures, supporting data sources, and market definitions while highlighting the distinction between market size, actual customer demand, and clinical effectiveness.
- 10
NOAH Strategic Partnership Expansion Proposal
Who could help bring NOAH’s 120 puppet characters to a wider audience? This proposal identifies potential licensing partners across the food, plush, education, and sensory industries. It outlines possible collaborations and suggested outreach strategies. All listed organizations are prospective partners; no agreements are implied.
- 11
NOAH Revenue and Funding Sources
6 Revenue Streams. 5 Funding Sources. An overview of potential Revenues and funding opportunities that may support NOAH’s expanded educational mission. It explores federal, state, municipal, foundation, and insurance funding channels, including relevant program budgets, eligibility requirements, and limitations. The document also explains how these opportunities may support institutional purchasing and educational partnerships. The amounts represent the broader funding landscape, not funds awarded or reserved for NOAH.
- 12
NOAH — Learning Declines, Arts Education & Funding Rationale
Examines declining learning outcomes through NAEP and PISA data and explores how arts education and puppetry support NOAH’s proposed approach for general education students and children with neurobehavioral needs. It also highlights potential funding opportunities and the importance of measured pilots to validate educational outcomes and subscription demand.
- 13
NOAH — AI Opportunity
Outlines how NOAH can integrate artificial intelligence with its structured ten-year arts program, 120 characters, and 49 pathways. Presents six proposed AI product concepts for families, therapists, schools, clinics, and research institutions, including adaptive learning pathways, professional copilots, research tools, and personalized care planning. Also identifies potential revenue models, data requirements, and key considerations around consent, privacy, clinical oversight, and intellectual property.
D
Academic Research, Clinical Rationale & Institutional Applications
Review the research supporting NOAH’s creative approach and explore its potential applications in professional and institutional settings.
- 14
NOAH Arts & MTK Evidence Rationale
What does existing research say about music, dance, theater, visual arts, and other creative approaches across NOAH’s seven target + depression communities? This report reviews relevant university and hospital research, explains how the findings inform NOAH’s proposed approach, and identifies evidence limitations and the need for NOAH-specific testing.
- 15
NOAH / MTK Academic Evidence Library — 53 Published Studies
Explore a collection of 53 published studies, systematic reviews, and meta-analyses related to NOAH’s therapeutic arts approach. Organized around the seven Golden conditions, the library covers research involving music, dance and movement, theater, visual arts, puppetry, storytelling, and reminiscence. Each entry includes research details, key findings, and source links. The collection provides background for NOAH’s proposed MTK curriculum while recognizing the need for further research into NOAH’s own program.
- 16
Why NOAH Fits Occupational Therapy
This brief explores how NOAH’s proposed MTK, featuring 120 animal puppet characters and seven arts modalities, could provide occupational therapists with adaptable materials for clinic and home activities. It outlines the research behind the approach, potential institutional applications, and opportunities for paid pilot programs.
E
Business Validation
Understand how NOAH plans to generate revenue, develop its customer base, expand nationally, and create long-term investment value.
- 17
NOAH MTK Marketing & Business Validation — Full Version
This full investor proposal explains how NOAH plans to introduce the MTK to families and institutions through live performances, digital marketing, and partnerships. It presents the six proposed revenue channels, marketing strategy, and key assumptions and milestones that must be tested before the business can scale.
- 18
NOAH MTK Marketing & Business Validation — Compact Version
A shorter version of the full business validation proposal. It summarizes NOAH’s marketing approach, customer acquisition strategy, six revenue channels, and the key assumptions that need to be validated as the platform grows.
- 19
NOAH VC / Private Equity Investment Opportunity — A Seven-Year National Expansion (2028–2034) - 20 to 100 cities annual tour and subscription drive
A seven-year national expansion proposal combining Nutcracker.com’s established touring infrastructure, Noah’s broadway theaters with NOAH’s proposed therapeutic arts and subscription platform. This document outlines the 2028–2034 rollout, projected audience and ticket revenue targets, customer acquisition plans, recurring revenue opportunities, and the investment opportunity for potential venture capital and private equity partners.
F
Producer Track Record & Historical Productions
Learn about the production team’s experience, historical financial performance, and previous arts-education initiatives.
- 20
NUTCRACKER! — Eight Years of National Tour Financial Performance
Explore eight years of Nutcracker! national touring financial performance covering 2016–2025. This report presents annual gross receipts, producer fees, family compensation, profit margins, and cash balances following each tour. It provides historical financial context for evaluating the producer’s operating experience and touring business as the foundation for NOAH’s proposed expansion. (CPA report)
- 21
From the Top — CPTV / PBS Arts-Education Production
Discover the production history of From the Top w/ Itzhak Perlman, an arts-education initiative broadcast on Connecticut Public Television (CPTV/PBS). Developed by Akiva Talmi and Mary Giannone, the production brought together classical music, dance, theater, and puppetry through collaborations with violinist Itzhak Perlman and Yale University School of Drama, Juilliard stars, New York City ballet stars, the University of Connecticut Puppet Arts Program, and other performing artists. This document highlights the creative team, institutional partnerships, featured talent, and funding organizations behind the production.
Investor Inquiries
For inquiries about NOAH’s valuation, investment structure, or potential investment opportunities, please contact the founder directly by phone or email to arrange a discussion and request further information.
The investor deck
Learn more about our financial model, pricing tiers, unit economics and capital requirement. Our deck is released under a mutual NDA and sent automatically once signed.
Prefer to discuss first? Let’s have a conversation.
